Tuesday, 28 May 2013

Samsung Gave Away A Galaxy S4 To Anyone Who Could Stare At It For 60 Minutes

Samsung and wireless provider Swisscom created this charming "stare down" contest in the railroad station at Zurich. To promote the Galaxy S4's eye-tracking feature — you can scroll on the phone without touching it — the company installed a booth on a busy platform and offered any passenger a free Galaxy S4 if they could stare at it for a full hour without the phone detecting they'd looked away.
Sounds simple enough ... until the challenge begins. At which point Samsung's stooges begin distracting the contenders with hot dog carts, barking German shepherds, and a stunt motorcyclist. One guy does, eventually, make it through the hour:



It's not clear which ad agency created the spot, but it bears all the hallmarks of a Duval Guillaume Modem stunt (contact us if you know who the agency is).
Nunn Bush Canada

Tech Execs That Smart People Are Following On Twitter



Other tech execs see Twitter only as a place to talk about how great their companies and products are.Yet there are some enterprise tech execs out there who've carved out names for themselves on Twitter with brainy, opinionated, funny and provocative tweets. These are folks who grasp the conversational aspects of Twitter. And they know how to package their tweets in entertaining ways. And they know how to keep people coming back for more.

There are lots of enterprise tech execs on Twitter. Not all of them are interesting to follow, though. Some tech execs are clearly working at companies with strict social media policies. They're not allowed to really let loose. (And frankly, who could blame them?)