Is This Apple's First Official Image Of The New iWatch?

Apple may have inadvertently (or deliberately, or not at all) given the world a clue to what the long-awaited iWatch might look like, according to 9to5Mac. At the 30-second mark in a new commercial for the iPhone, called "Music Every Day," a boy can be seen drumming on a table with his hands ... while wearing a chunky black watch with a simple, circle-in-a-square face. Does this mean the iWatch will use iTunes? Is this a design of which Apple approves?
Who knows. Here are some screengrabs of the mysterious watch.